“TEA” is something , which has taken a special place in our lives. All the discussions over life,society and politics happening over Chai.
Tea is being served on every street corner and even in crowded train stations at all times of the day or night. But if we talk of organised cafes and consumption of beverages outside of home, in India, there are over 2000+coffee outlets , whereas there are not even 100 dedicated cafes for chai.
To make this essential drink, a brand Nitin Saluja founded Chaayos.
A kadak chai with samosa shared after work, an Irani chai with bun maska over meeting a prospective life partner, or a hot adrak chai in the morning to wake up – chai is a part of every socialsetting of us – Founder says.
Chaayos is place,which you should not miss to visit if you are a real Chai Lover. Developed with a USP customisation – Chaayos “Experiments with chai” .Chaayos serve over 25 varieties of tea, ranging from Indian teas like pahadi chai and Irani chai to international teas like camomile and Moroccan mint tea.
“We help our patrons discover their “Meri waali chai” -Nitin says.
Chaayos was founded in November 2012 , and launched their first outlet in DLF Cyber City, Gurgaon , and currently Chaayos have 5 outlets – 3 in Gurgaon and 2 in Noida. It is serving over 500 odd customers each day at a single outlet.
A typical order at Chaayos is “adrak, elaichi, cinnamon chai with 45 ml of milk and half sugar”. Its desi chai alone can be customized in more than 4,000 ways . The entry price them is the desi chai, starts at Rs. 38 and the most expensive one is -Honey-Ginger-Lemon is priced at Rs 85.
The startup is marketing about the services with a mix of online and offline initiatives. For online, it is heavily using social media and email marketing to keep in touch with the customers and inform them about the promotional activities and new additions.
Its offline is largely ” Below the Line” and is targeted at captive audiences in the area around the outlets. chaayos also has a dedicated loyalty program running across all outlets where it reward its most loyal customers.
Chaayos is a brain-child of two IITians Nitin Saluja and Raghav Verma. Nitin had earlier co-founded robotics education company (Thinklabs) at IITB, which is today valued over $10 MM, whereas Raghav had co-founded an online education company called Prepsquare, prior launching Chaayos.
Currently , Chaayos is present in Noida, Delhi, Mumbai and Gurgaon.
Source: Chaayos & Economic Times India