Wal-Mart owned logistics startup Parcel Inc

Wal-mart announced, it has acquired Parcel Inc, a New York-based last-mile delivery startup, as the retailer seeks to better compete with e-commerce giant Amazon.

Parcel, a 24/7 operation that delivers packages the same-day, overnight and in scheduled two-hour windows, was bought for an undisclosed amount “Smaller than previous acquisitions” Wal-Mart made this year, the discount retailer said.

We plan to leverage Parcel for last mile delivery to customers in New York City- Including same-day delivery – for bot general merchandise as well as fresh and frozen groceries from Walmart and Jet” – says Walmart blog.

Wal-Mart said in June it would buy online men’s fashion retailer Bonobos Inc for $319 million, on the same day Amazon unveiled a $13.7 billion deal to buy upmarket grocer Whole Foods Market Inc.

The company also bought internet retailer Jet.com for about $3 billion last year in the largest-ever deal for an e-commerce startup.

A WalMart representative declined t disclose the Parcel deal value. Parcel was not immediately available for comment outside regular business hours.

Recode reported citing a source that the acquisition price was less than $10 million.

(Reported in – Times of India)

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