Farm Taaza is fresh produce supply management company based in Bengaluru. It has recently raise $8 milllion (Rs 52 crore) from Hong Kong-based Epsilon Venture Partners and others. Started in 2015 by Kumar Ramachandran, the company has previously raised $1.5 million from silicon Vallley-based angel investors.
Farm Taaza sources fruits and vegetables from farmers and delivers it to kirana and retail stores Currently in Bengaluru, Chennai, and Hyderabad and nearby areas.
“We’ll use the funding to develop our technology and enable a more seamless supply chain. Our next level of focus is to leverage machine learning, AI, and data analytics ,” said Ramachandran. He added that Tara India Funds also participated in this round. The platform has more than 1400 farmers supplying over 150 varieties of fruits and vegetables.
Mahesh vaidya, general partner, Epsilon venture Partners, said, “The next phase of innovation in the Indian e-commerce segment is in the B2B space. The greatest potential comes from the digitization of its supply chain- automation, data management, collaborative planning, and forecasting, smart sourcing and product racking, all of which make farm Taaza more responsive, agile and transparent.”
Farm Taaza competes with chennai-based NinjaCart, which has raised a similar investment amount from Acel Partners and Nandan Nilekani’s NRJN Trust.