Just before the Amazon’s Great Festival sale in India, the e-commerce major has entered into a pact with retailer Shoppers Stop. As the part of this Pact Mumbai based retailers will sell its product exclusively on Amazon India. Interestingly, this partnership will offer physical space to Amazon across Shoppers Stop stores helping the e-commerce major to reach a new set of customers.
Head of fashion for Amazon India Arun Sirdeshmukh said- Shoppers Stop will sell around 500 brands on Amazon giving a boost to its existing collection in a segment it trails behind the Flipkart.
“ This is a very important milestone for us. We will get some of the top brands on Amazon along with especially designed marketing campaigns for the Amazon and Shoppers Stop Combination. To Make sure these products are delivered fast, four mother hubs of Shoppers Stop will be linked to Amazon as well” – said Arun.
Amazon will create experience zones across the retail network of Shoppers Stop which has over 250 stores cutting across various formats and themes.
During the festive sale season, fashion products are one of the top grosser after smartphone and electronic. Flipkart and Amazon are trying to outdo each other starting in the sale sweepstakes this year. Compared to smartphones, margins in fashion business is higher making it an attractive segment for e-tailer.